Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content in order to attract and retain a specific audience and, ultimately, to drive profitable customer action.

Content marketing is important because it is a low-cost, long-term marketing strategy that nurtures your audience, answers their questions, and builds their trust to help your company generate more leads, conversions, and sales. The goal of content marketing is to attract ideal customers to your brand. It's not about shoving your products or services under their noses and hoping they go for it.